1. A business would want to buy an ad with the Burncoat Year book because it will be a permanent ad for years to come. The Yearbook will be looked through many times and the that would mean the ad would be viewed many times.
2. We can offer these businesses some possible new consumers. As well as spreading the word about their business.
Dear ________________,
I am writing to you today to see if you are interesting in buying an ad from the Burncoat 2015 Yearbook. There are many benefits in purchasing an ad with us today. Not only are you helping us but you are also helping out your business. This is a permanent ad that will never go away people can see this ad for generations to come. Many people look through the yearbook, so by ordering an ad, many different consumers will be exposed to your business. We hope that you will be willing to buy an ad from us today.
Sincerely,
The Staff from the Burncoat Yearbook
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